DG Store Enterprise

DG Store is our flagship product, an enterprise level e-commerce server that has been designed from the ground up for scalability, reliability, and security.

We can take your e-commerce business to the next level. DG Store is a full featured web store with customer accounts, shopping cart, product categorization, images, specifications, promotional and cross selling features, fast and effective search, feed importing, feed exporting, sales and ROI reporting, integrated credit card processing, and much more.

This is truly an enterprise level product. Just look at some of the performance statistics from its real world usage.

Worried this may be a bit too much for you? Maybe DG Store Small Business is the right solution for you.

Not sure what you need? We can help you find out. Check out our E-commerce page for more details

Some key technical features of DG Store Enterprise:

No single point of failure
Supports load balancing web clusters without specialized hardware
Full web server and database redundancy
Custom failure monitoring software, both internal and external
Strong security and attack prevention
Strong cryptography to store credit card information
Integrated administration panel (back office) with reporting
Search engine optimized (SEO)
Generates customizable price feeds for 10 major price comparison sites
Has pay per click (PPC) and for Return on Advertising (ROA) reports

Want even more details? Read on!

Store Front

Catalog browsing
- Left hand menu on every page
- 4-tier levels of categorization (Department, Catalog, Category, Subcategory)
- Department and Subcategory levels are optional
Searching
- Product search function on every page
- Results based on relevance of keywords
- Relevant catalog sections are listed at the top of search results
- Product results have thumbnail images
- Search uses custom index for speedy results
- Searches part number, product name, manufacturer, product overview, and product specifications
- Results can be ordered by price, manufacturer, or search relevance
Product showcases
- Front page
- Showcases for Department, Catalog, and Category sections
- Clearance section
- Special deals sidebar on all pages
- Rebates section
- Manufacturer stores
Detailed product properties
- Critical info: Photo, product name, manufacturer, manufacturer number
- Pricing: Price, weight, quantity, rebate information
- Details: Overview, specifications, sales comment, product advisory
- Attributes: free shipping, clearance, refurbished
Cross selling
- Easily add accessories to items and to entire Catalogs, Categories, or Subcategories
- Easily add alternatives to items
- Accessories and alternatives are listed on product details pages
- Link to accessories of products are shown on cart page, to encourage ancillary sales at checkout stage
Other sales enhancing technology
- Support for 3rd party product ratings and reviews, with careful integration to reduce performance risks
- Email a friend feature
- In-stock notification by e-mail
- Phone sales staff place orders or edit user accounts for multiple customers simultaneously
- HTML optimized for search engines (SEO)
  - URLs contain important keywords in their path
  - The most important content is closer to the top in the HTML code
  - All product information is kept on a single page
- HTML optimized for fast page loading and easy user experience
- Inter-page navigation and page loading is kept to a minimum with tabbed content
Online contact form
- Removes organizational SPAM and reduces risk of lost e-mail
- Customer contacts are linked directly to other customer information and orders
- Multiple optional fields to collect may details regarding the inquiry
Shopping cart and checkout
- Industry standard SSL secured shopping cart page with editable quantities and shipping method
- 2 page checkout for existing clients: 1. Login page. 2. Payment page
- 3 page checkout for new customers: 1. Login page. 2. New account page. 3. Payment page
- In process credit card number check with Luhn algorithm. Alerts customer but does not block order
- Warning to customers regarding PO Boxes. Optional
- Terms and services agreement required. Optional
- Checkbox to receive information by e-mail. None, opt-out, or opt-in
- Payment Card Industry (PCI) compliant encrypted credit card storage
User accounts
- Basic: Name, Email address, shipping address and phones, billing address and phones
- Orders: past orders, order status, tracking numbers, RMA
- Password reset by email. Limited time validity for extra security

Back Office Administration and Order Processing

Full featured site for managing orders, customers, and the store
Staff accounts
- Attributes: name, e-mail, department
- Access: rights controlled for each modules
- Security: view last login, last failed login attempt, number of failed login attempts
Catalog management
- Advanced search form
- Edit product information and attributes
- Edit showcases
- Edit accessories and alternatives. Bulk searching and adding
- Edit manufacture showcases
- Import price changes from spreadsheet file
- When a product is edited, staff is prompted to record the reason
Customer accounts
- Search for customers by many criteria
- Place orders for customers
- Edit customer accounts
Orders
- Search for orders by many criteria
- Change order status and edit any part of the order
- Update tracking numbers
- Addresses are linked directly to online maps
Logs - for security and problem tracing
- View all catalog changes
- View reasons for product changes made by staff
- View all sales staff activity
Reports, Graphs, and Alerts
- Detailed website traffic statistics and reports
- Number of orders, number of products, sales, costs, profits
- Inbound links from price comparison sites
- Top viewed and top selling items
- Overview of statuses for recent orders
- Sales spike alert
- Others

Advertising

Data Feeds
- Generate feeds for Yahoo, Google, PriceGrabber, NextTag, CNET, PriceRunner, iBuyer, Bizrate/Shipzilla, PriceScan, ShopCartUSA, Shopping.com
- Each feed customizable by product, cost, quantity, weight, and catalog section
- Update schedules customizable
Return on Advertising reports
- For all advertised items, view number of sales, quantity of sales, price of sales, profit of sales
- Cost of advertising each product, and net profit resulted
- Compare value of sales only of the item advertised with value of sales of the entire order
- Estimate the value of accessory sales for products

Security

Security best practices are always followed
Industry standard SSL encryption of all user account, back office, and payment pages
Payment Card Industry (PCI) compliant encryption of credit card numbers
All changes to file system are logged automatically and administrators are notified
Password lockout on customer and sales staff accounts for excessive login failures
Daily server status reports are sent to administrators
Detailed error logs kept to record details of suspected hacking attempts
Pro-active website error alerts sent to site administrators
Careful data type checking on all forms
Careful attention given to prevent session hijacking, SQL injection, cross site scripting, and more
Challenge/response (CAPTCHA) used where appropriate to prevent SPAM abuse
Product changes and staff activity are recorded

Reliability

Very scalable for future growth
Uses load balanced web servers
The entire database is replicated in real time on a fail-over server
Customized fault detection and compensation for web servers and database servers
No problem with multi-homed Internet connections for redundant Internet connections
Open source solutions reduce costs for multiple servers